Local Search Marketing Roadmap
You can’t attract new patients if people don’t even know your clinic exists. That’s why generating consistent patient leads is the most important step in growing any healthcare practice. Your objective is to show up everywhere your budget allows and establish yourself as the trusted expert in your local market.
Your focus should be turning those leads into active prospects and building a steady funnel you can continue marketing to. A well-optimized website and targeted landing pages make a huge difference—they help capture more physical therapy patients and keep your pipeline full with people at every stage of their decision-making journey.
Once you’ve brought in new patient leads and moved them into your funnel, the next step is nurturing those relationships. Prospects enter at different stages of the buyer’s journey, so you need to stay visible and continue building trust. With marketing automation and strategic remarketing, you can consistently show up for them—positioning yourself as the go-to physical therapy provider when they’re ready to book.
At this stage, your clinic is operating smoothly—your physical therapy services are performing at their best, your systems are refined, and you’re confidently converting new patient leads. Your marketing engine is running consistently, ensuring a steady stream of prospects continues to come through the door.
BONUS We provide training on how to make educational videos for your ads so you become a go-to authority in your area
Strengthen your clinic’s visibility across local search, maps, and community platforms so more nearby patients can easily find you.
Identify your most profitable local areas so your marketing focuses on the neighborhoods where patients are actively searching for your services.
Enhance all your digital profiles to ensure accurate details, strong branding, and maximum visibility across search and listing platforms.
Improve your site’s local signals, content, and structure so it ranks higher for nearby patients searching for physical therapy services.
Build and protect your clinic’s credibility by generating positive reviews, monitoring feedback, and showcasing trust-building patient experiences.
Track your search rankings and marketing ROI to ensure every strategy is driving measurable growth and patient conversions.
We’ve specialized exclusively in supporting physical therapy, chiropractors since 2007, so we understand your challenges, your industry language, how fast your competitors are evolving—and exactly which marketing strategies deliver real results.
A chiropractic, physical therapy clinic is required to safeguard personal information even before someone officially becomes a patient — meaning details as simple as a name, phone number, or email must be securely protected from the very first interaction.
Our services run on a simple month-to-month basis with zero long-term commitments. You can easily scale your marketing up or down each month, giving you full flexibility without ever being tied to a lengthy contract.
Think of us as your fully dedicated marketing team—experienced specialists who work behind the scenes to drive consistent, measurable growth for your clinic.
As a boutique agency, we focus on delivering exceptional work and measurable growth for every clinic we partner with. Our commitment to results has earned us recognition as one of the leading chiropractic marketing agencies for multiple consecutive years.
You’ll have a dedicated Client Success Manager who understands your clinic and goals inside out, ready to support you through calls, emails, and scheduled check-ins tailored to your needs.
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